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Explore with AI Video Highlights
Use AI to bridge between users’ needs and the vast library of video content.
the issue
Users have difficulty finding what they’re looking for on the Search Results Page,
The primary reasons for this are:
Difficulty forming queries
Users have a hard time finding the right words
Content gaps
Content doesn’t exist or is not easily accessible
Results lack structure
Makes it difficult to discover subtopic adjacencies
With billions of creator videos with valuable content to comb through the search problem space has evolved to a summarization problem.
Highlights is an AI-generated overview on the search results page that helps users explore different facets of their query.
It efficiently pulls together content from multiple videos, presenting key topics and video segments to help users find exactly what they're looking for more efficiently, currently for travel & shopping categorical, info-seeking queries.
how it works
User performs info-seeking long search query
AI identifies video clips and sub-topics related to the query
Clips and descriptions are fused to create a narrative of the overall topic
User performs info-seeking long search query
AI identifies video clips and sub-topics related to the query
Clips and descriptions are fused to create a narrative of the overall topic
Feature's impact
Fully launched for YouTube Premium 13+ users in the US on Android & iOS specifically for Real World Journeys and shopping queries.
It has received positive user sentiment
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