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Explore with AI Video Highlights
Use AI to bridge between users’ needs and the vast library of video content.
the issue
Users have had difficulty finding what they’re looking for on the Search Results Page (which was reflected in our metrics). The primary reasons we identified were the following.
Difficulty forming queries
Users have a hard time finding the right words
Content gaps
Content doesn’t exist or is not easily accessible
Results lack structure
Makes it difficult to discover subtopic adjacencies
With billions of creator videos with valuable content to comb through the search problem space has evolved to a summarization problem.
Highlights is an AI-generated overview on the search results page that helps users explore sub-intents of their query.
It efficiently pulls together content from multiple videos, presenting key topics and video segments to help users find exactly what they're looking for more efficiently, currently for travel & shopping categorical, info-seeking queries.
how it works
User performs info-seeking long search query.
AI identifies video clips and sub-topics related to the query.
Clips and descriptions are fused to create a narrative of the overall topic.
